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The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share. Overview∗ Company Overview ∗ Strategy Formulation∗ History of Pepsi ∗ SWOT Matrix ∗ Grand Strategy Matrix∗ Growth ∗ BCG∗ Beverages Pepsi-Cola North America Pepsi-Cola Mountain Dew .. Hut Taco Bell Low High 10% BCG Matrix for PepsiCo – Early s;

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These are low growth or low market share products and have very few chances of showing any growth. BCG matrix was specially designed for corporations, which operates in diverse industries. FLNA can be considered as the backbone of company because such segment can, keep on generating good revenue for company for long-term. However, despite the enormous pepi line and range, corporation core business focus is on Beverages. For the above mentioned dilemma, there are many tool available, for top level management to suggest, formulation of distinct strategies for multiple segments, operating under the singular conglomerate in multiple bdg.

The industry has high potential to grow hence giving the room to the pe;si to grow as well only if the pertinent issues are managed effectively. Segments has matriix growth in the revenue compare to previous years despite the decline of industry sales growth rate. According to BCG matrix; Question mark are those segments which, operate in high sales growth industry and have low relative market share. This segment particularly manufacture, distribute, and sells breakfast bars and cereal.

The products or business units that have a high market share in high growth industry are the stars of the organization. Its main products are, breakfast bars, energy drinks, coffee drinks, snacks, soft drinks and sports nutrition.

Declining carbonated soft drinks bvg share due to increasing demand for low calorie and healthy beverages and snacks is what is attributing the diminishing sales of Pepsi brand.

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As a result, companies are interested to invest in developing these units further to gain a larger market share and attain a stronger position in the market. Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are considered as Cash Cows.


People are turning away from sugary drinks and empty calories. There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry. Growing healthier lifestyle trends and emerging markets have prompted the brand to invest large amounts of investments in healthier beverages and snacks in order ot differentiate from competitors and grow brand awareness.

Amid falling sales of aerated drinks as consumers shift to healthier drinks, Pepsico aims pepsj double the Tropicana business by Dogs are those products that peps perceived to have the potential to grow but however failed to create magic due to the slow market growth. In this BCG matrix, we will talk about different brands of Pepsico which over the years have seen a fall in market share due to changing market scenarios and also brands which saw exponential growth in their market share.

The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization.

From time to time, corporation one segment has high market share another has low market share, in the operating industry. Past few years have been an inflection point for the company with Pepsico seeing a major drop in their carbonated drinks business, thus prompting it to go back to the drawing board and relook at its future strategy and also its product offerings.

Diet Sodas, once seen by consumers looking to cut calories as an alternative to traditions sodas, are losing their fizz. Corporation distributes its products in two hundred countries around the globe. This is a four dimensional framework which depict the multiple segments position, with regard to its relative market share and industry sale growth rate.

Carbonated soft drinks segment has seen a major decline in the past few years, the overall liquid refreshment beverage market has been growing. These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market.


Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead. NAB segment products are soft drinks and bottled water under different brands name following are some eminent brand names; Aquafina, Pepsi, Mountain dew and Sierra mist.

BCG Matrix of PepsiCo

Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars.

Failure to deliver the expected results makes the bc a source of loss for the organization, propelling the management to withdraw future investment in the venture. Dogs are considered to be the futile segments of company.

This change in consumer preferences is what has helped Gatorade see an exponential growth in its market share. This framework was designed by a private consulting agency located in Boston, namely, Boston consulting group. The answer is obvious that, it will not work, because each segment requires a distinct strategic plan, keeping in view the market share of each segment in the operating industry. PepsiCo is famously known for its strategy of horizontal integration, init merged Tropicana; an orange juice company with Quaker oat.

BCG Matrix of Pepsi | BCG Matrix analysis of Pepsi

Pepsk like, PepsiCo is not easy to manage. PepsiCo should focus on horizontal integration to increase QFNA market share and bring the segment into the fold of stars. Those segments fall into the category of stars, which operates and compete in high sales growth industry and have high relative market share. Those segments embrace the category which have low relative market share in low sales growth industry.